I sold my first logo at the age of 15. It was really bad. I didn’t know anything about drawing a good logo. The ink drawn lines were awful, there was no thought to positive and negative space or line weight, and the typography was down-right janky.
The design I created was for a logo contest for a Teachers Center. The logo was an open book made from the letters T and C. They loved my concept. The runner up design was apparently some sort of mushroom. They sent me a $25 check and a copy of Family of Woman. I was elated, and I learned from this experience that the concept is the most important aspect of design. The rest, the skills to execute on the design, would come. And, they did.
At 16 years old I attended Rhode Island School of Design for a summer session. At 17, I found my way into an adult education class in Graphic Design with Ed Brodsky of the ad agency DDB. I learned to love design for the thinking that goes into creating impactful imagery and communications. At the same time, I was taking classes in computer programming and working at Radio Shack (shhh, don’t tell anyone). I was also the proud owner of an Apple II, which I used to create Barbara Nessim like illustrations and simple programs in BASIC.
I graduated from Pratt Institute in Brooklyn and spent about 10 years as a designer creating corporate identity, marketing communications, product graphics and package design. As someone engaged in technology early on, I transitioned into digital solutions prior to the dot com bubble – creating interactive presentations and first generation web sites.
The growing interest in the “World Wide Web” enabled me to combine my technical abilities with my design thinking skills, and apply that knowledge to working with brands to collaboratively define their online presence and create integrated communication programs.
Since that time, I’ve led the strategy, design and development of numerous innovative digital products, solutions and programs for some of the world’s most well-known brands and start-ups. I’m proud to have won over 50 design awards for my work, and the work of the teams I've grown, mentored and led. And, I've enjoyed the impact the work we produced together has had.
I love this stuff. The thinking, the complexity, the collaboration, the process, and the light I see in people when the innovative experiences we create transform brands and, at times, lives.
Sr. Manager Experience Design
Johnson & Johnson
2021 - Present
Supply Chain Technology
Corporate Business Technology
Customer Experience & Product Development
2019 - 2021
Start Up Initiatives
Creative Director, Experience Design
Publicis Worldwide, New York
2015 - 2019
L'Oreal, Sanofi Pasteur, Citi, Red Lobster, P&G, New Business
2014 - 2014
Mercedes Benz, Smart Car, EMC/Dell, New Business
Director, Experience Design
Liberty Mutual, American Express, Morgan Stanley, Lattice Semi-Conductor, Weil Gotshal & Manges
Founder & Head of Design
Whet Design, Inc.
2002 - 2012
Canon USA, National Museum of Women in the Arts, Kimco Realty, GretagMacbeth,