Case Studies

I have delivered innovative AI and Generative AI products and applications, global design systems, information platforms, and service solutions. I have been engaged to lead experience strategy driving intuitive solutions solving for human needs and complex business challenges. I efficiently and effectively define the problem to solve, evaluate and organize information and data to deliver creative solutions that engage users and drive success for businesses.

GLOBAL GOOD, NATURALLY
L'OREAL GARNIER

This global presence informs, educates and inspires consumers with engaging and informative content that enhances the experience, builds brand recognition and improves sales.

HIGH TECH COLOR SCIENCE
L'OREAL GARNIER

This tool for selecting hair colors uses artificial intelligence (AI) and user inputs to recommend the right shade, then lets consumers see their new 'look' via AR live.

BUILDING A BODY OF INSPIRATION
MODEL SOCIETY

This business was born from one man's love of art, passion for the human figure, and the creative community.

NOTE: Mature Content

Photo: © Ashley Cameron

LAUNCHING A CAR WITHOUT THE CAR
MERCEDES BENZ

The first Mercedes compact SUV, the GLA, was launched with a few vehicles measurements and a social idea providing a footprint for the prospective owners to explore their passions.

HELPING AGENTS HELP THEIR CLIENTS
LIBERTY MUTUAL

An internal agent platform came to life from a list of more than 100 requirements, a dozen co-creation sessions, and a snow storm.

NOTE: Case study in development